In 2022, 24sata submitted several projects to the Native Advertising AWARDS, where each year the Native Advertising Institute outlines the best native projects of the year, across the globe. For that purpose, the Marketing team needed various presentations in order to qualify for the awards; the visuals needed to be simple, but impactful, with a focus on the message of the project, outlined with a strong visual direction.
I worked on the presentation for the MissINVEST project, through which the brand miss7 wanted to bring attention to gender inequality in Croatia when it comes to businesses, as well as educate and encourage women to be financially independent.
Using the original key visual, I elevated the presentation with lines interconnecting all the slides together; the stock illustration of the woman made for a poignant visual base, serving as an ideal final slide, through which the project - and its themes - were summarized.
